© 2017 By Lewis Franklin

For the secondary font we have gone with the font that was used in the logo itself. The font is an all capital letter set limiting it’s flexibility and readability.Only use this font for titles or subtitles. This font should never be used for body copy.

Complete Brand Story

Standards Manual Only

 
 

STRATEGY

Welcome to Pan Am!
We at Pan Am are excited to bring a whole new way of interacting with world cultures. So whether you have a passport or not, everyone will have the opportunity to experience another culture.


We have created a travel adventure company unlike anything available.


Our world culture centers that can offer truly immersive cultural experiences without ever leaving the States.


Come, it’s our world!

A rich history!
Pan American Airlines, America’s airline for international travel. With the best rained crews and the highest quality aircraft Pan-Am was considered the very best for long distance travel.

 

The rich and colorful history of the Pan Am brand could fill volumes. The reality of the fall of the Pan Am brand was a combination of bad business decisions, oil crisis and a changing understanding of air travel all helped lead to the downfall of the brand as a world airlines.