The minimum size for the standard logo is 1/2 inch. The logo can adapt when the size gets too small to show details by removing the travel stickers from the suitcase element.
The suitcase element can be used as a web browser identifier. It can be used in this capacity in any of the approved brand colors.
This version of the logo identifies how close it can be to other objects or the edge of a page.
The light blue identifies the space that should be left as white space when using the logo.
In order to assure consistency in color we chose not to include a spot color as part of the identity. We chose a group of five colors to give plenty of flexibility in application while still staying on brand. The tints of all the colors are approved for use except red. Red will often look pink in a tint and so red is not approved as a tint color.
White, black and 50% gray are approved for use with the logos.
The approved font family is Helvetica Nue LT. This family will give many options for type usage and compliments the display face well.
Helvetica Nue was chosen because it is the refined and most modern version of helvetica. This font works quite well reversed and has been found to be exceptionally readable in many instances.
For the secondary font we have gone with the font that was used in the logo itself. The font is an all capital letter set limiting it’s flexibility and readability.Only use this font for titles or subtitles. This font should never be used for body copy.
Complete Brand Story
Standards Manual Only
GIF version of identity when motion is appropriate.
The Pan Am travel experience will fully integrate local cultures to create immersive experiences that will last a lifetime.
The destinations will be carefully chosen
At our state side resorts we will create the culture for those unable to travel overseas. Careful attention to architecture, foods and traditions will be crafted into large immersive environments.
Enabling Cultural Exchange
Making the very best that world cultures have to offer accessible